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Tarte Cosmetics is very known for the manufacturing of cruelty-free make-up, brushes and skin care products with a very interesting design inspired by unicorns and fantasy.

The concealer from this brand, the Tarte Shape Tape is a worldwide best-seller, so what it can be the surprise?

Mon Tarte Shape Tape

My Tarte Shape Tape 🙂

Tarte Cosmetics published a video on Instagram with small flasks with the same design of chevrons as the Tarte Shape Tape, the preferred concealer by many people.

There have been rumors of a launch of a foundation from the same line as Tarte Shape Tape.  Today on January 9th, 2018, Tarte Cosmetics  indicated that they were going to make the announcement of a great surprise without giving a precise date. 

” The #1 concealer of America is getting a new BFF”.

The Tarte Shape Tape is a cult concealer with 14 different shades which was sold out several times in the United States, it is part of the make-up routine of millions of people. The ease to blend and its couverture are characteristics that  fans want to have on a foundation.

Nevertheless,  with the type of applicator seen on the teaser of Tarte, we wonder how a foundation can be applied as a concealer? we can also think that it could be another type of concealer but with a different characteristic such as a primer, but definitely, everybody would prefer a new foundation.

In France, as for Tarte Shape Tape, we always have to buy it online at because it is not sold in shops in Europe.

What do you think? Do you like the Tarte Shape Tape concealer?


Some screenshots of the new product at Ulta have been published. Apparently, there would be 2 types of foundation one or oily skin and another for Dry skin:

We continue waiting for the official pictures 🙂

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